The first exclusive music experience
only visible in private browsing.

THE SITUATION

In 2016 Bacardi faced the same problem as every other major brand: they needed to reach a young tech-savvy audience that uses ad blockers and private browser settings to keep their privacy online.

Blocks online ads
Prevents tracking
Disables history
Hides IP address

THE SOLUTION

Instead of fighting this online behavior, Bacardi partnered with electronic artist Goldroom to embrace it. We created Incognito Tickets – the first exclusive music experience only visible in private browsing.

“A brand aligns with a privacy
feature for exclusive experience.
Work of the future.”

“All together funky and fresh.”

“All together funky and fresh.”

2,500%

Increase in site traffic

5 minutes

Average time on site

15,000,000

Media impressions